Our Mission
To provide a safe and welcoming space where families receive specialised support from our skilled and experienced team to confidently feed their babies. We support breastfeeding and all forms of infant feeding for families across Oxfordshire.
Our Vision
Our vision is a society where all families feel supported and confident in their feeding choices, which are often undermined by a range of social and economic factors. We will contribute to this by providing the skilled, non-judgmental support that families need to ease the transition into parenthood and build nurturing relationships with their babies.
Our Values
- We support all infant feeding: breastfeeding, chestfeeding, pumping, donor milk, combination feeding, formula feeding, weaning and more. We welcome families at any feeding stage.
- Individualized, non-judgemental support: recognising that every experience is different, and families have individual goals. All are welcome without judgement.
- Evidence-based: drawing expertise from our team of trained specialists, the wider infant feeding community and research.
- Volunteer supported: the heart of our service is a team of passionate and trained local volunteers that work in tandem with skilled facilitators.
- Equity of access: all are welcome at our sessions, and we proactively work to address barriers and inequities to accessing feeding support.
- Local and responsive: we are rooted in the local community with nearly 20 years experience providing support in Oxfordshire to meet the evolving needs of the community.
- Working in partnership: we work collaboratively with partners (including midwives, health visitors, GP and local charities) as part of a wider network providing holistic care to pregnant and new families.